BREAKING NEWS! Christie Brinkley wig and hair extension has been launched. The model/mogul joins the likes of Raquel Welch, Jessica Simpson, and Kathy Ireland who have all come before her endorsing wearable hair. Brinkley is a mother, model, actress, philanthropist, and activist. She seems to have a great business sense and knows how to market herself. If you use instagram, you can find her there, she is very active.
This collection includes Ponytails, extensions, wraps, wigs and accessories! The tag line is, “Supermodel hair. Super Easy.” and from what we’ve seen so far it looks great. It shouldn’t be surprising that a Christie Brinkley wig is comfortable and stylish. More than a year ago, Brinkley was approached by Michael Napolitano, president of HairUWear, to partner on a collection of 10 wigs and nine hairpieces.
Since parting ways with Jessica Simpson a couple of years ago, HairUWear needed to add another celebrity to their brand. Raquel Welch has been the anchor for many years, and now adding Brinkley seems to be a no brainer. Not all celebrity endorsements have been a success in this industry. A few years back Jon Renau generated a new hair line around powerhouse Kathy Ireland, but it ultimately failed and was shut down.
Only time will tell if this is a good move, but I hope it works well. I’m happy to see Brinkley in this industry and I think adding some new blood will push the other brands to catch up. Would you buy a Christie Brinkley wig?